Corporate image is an important variable in the communications planning of service firms of all kinds for a number of very good reasons. First, a well-conceived and successfully implemented corporate identity programme can increase the likelihood of potential clients gaining and retaining name awareness...

Marketing information and research, despite the popular typology that exists in the UK, has very little to do with ladies in raincoats and clipboards on the local high street on a Saturday morning. This typology is probably less true in the professional service context than practically any other. In...

Anyone can write up their own will, but for it to be legal, it must be in writing such as handwritten, typed or printed. As long as it is readable it can be enforced but any wishes you make on a video recording is not acceptable and will be seen as invalid.  If you are unable to write, you can ask...

Most people around the globe don’t understand their finances properly and hence obtain a lot of debt and end up in a lot of problems. they try out at all avenues to come out of this problem but what they don’t realize is that filing for bankruptcy is the best way out. There have been many...